The mood board above that i created prior to my poster will be used to generate ideas and concepts for my own poster cover. For instance, by looking at multiple horror film posters, i can see what a conventional and effective poster is suppose to look like which will aid with my ability to construct a poster cover that is reflective of the horror genre which is the genre of the film that i will be promoting within my marketing package. Looking at several posters can also help me see what all horror posters have in common with each other so that i can apply this to my own poster. For instance, most of the posters in my mood board have red fonts for their titles, therefore i will also consider doing the same for my poster so that it looks traditional. My mood board overall will provide me with different ideas that i can use and implement within my poster cover which will enable me to create a suitable and influential horror poster that will contribute positively to my marketing campaign.
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