Magazine - Market Research /Findings

The market research i carried out for my magazine included asking several individuals the same question which was: What do you expect to see on a magazine cover? Before asking this, i showed the individuals a few magazine covers to give them ideas. I only asked this question as i wanted to grab a range of opinions from different individuals which would enable me to gain a wider array of research to use for the construction of my magazine. Down below are a few pictures taken of from my market research process:

Firstly, upon asking my main question (What do you expect to see on a magazine cover?), i received many different answers. Firstly, some individual said that they expect to see a large title as its important to know the company or brand of the magazine. As a result, i will also aim to create a large masthead for my own magazine as this is not only conventional but it will enable viewers to identify my cover with ease. In addition, a big masthead is an expectation therefore its imperative to include it within my magazine cover. Furthermore, most individuals said that a magazine should have a large image as this is what would attract them to the cover in the first place. Based on this answer, i will also include a large image within my magazine cover to ensure i can grab the attention of viewers instantaneously but a large image will also provide readers with visual aid. Next, most individuals also commented that a magazine should have interesting stories or slogans as this is what will entice them to purchase or further read the magazine. Therefore i will also ensure my magazines cover lines are both informative but attractive to the audience which will provide readers with an incentive to purchase my magazine. Interesting cover lines will indicate that my magazine represents good value for money. In addition, almost all individuals commented that a magazine cover should look appealing in terms of colour but also professional. Therefore i will aim to use suitable colour schemes within my cover to make it stand out but i will choose professional fonts to make my magazine cover look more authentic and official. In conclusion, after asking several individuals my main question, i found out what they expected a magazine cover to include which further informed me that i should include what individuals mentioned as i would have to ensure i meet consumer expectations. This therefore will enable me to include important components within the front cover of my magazine which will add to its effectiveness as part of my promotional package, the wide array of individual opinions also allows me to experiment with the aspects of my magazine which will aid with my ability to create the most suitable and efficient cover that will have the potential to reach and entice my target market.